Convenience store chain 7-Eleven has revealed a new visual redesign of its logo, marking the first major rebranding for the company in decades. 7-Eleven states that the new simplified logo will help serve to “modernize” the company’s global image.
7-Eleven currently operates over 71,000 stores across the world, many of which are located in Japan. The chain has become known as a common place to stop for food, drinks, and other everyday items. The new logo is expected to start making its way onto packaging. signage, and other marketing materials over the remaining portion of this year.