American multinational beverage corporation PepsiCo announced yesterday that it is reviving Crystal Pepsi to launch a campaign promoting the upcoming anime Sailor Moon Crystal. Crystal Pepsi was a short-lived soda released in 1992, released during a marketing fad for products that are transparent. Pepsi initially pulled the drink after a little more than a year due to slumping sales.
“If Toei Animation is remaking stuff from the early 90’s, why can’t we?” stated Pepsi executive Don Tinswald, company’s decision to revisit the soda brand.
“Now go out to your nearest Lawson’s and buy Sailor Moon Crystal Pepsi!”