Report: US Anime Sales Suffer Due to Being Judged by Cashier


BURBANK, CA — An industry report released this week confirmed that sales of anime Blu-rays and DVD’s are suffering due to consumers’ fear of being judged by cashiers. The report claims that consumer embarrassment over purchasing colorful children’s cartoons is directly responsible for $1.33 billion in lost sales.

“Our research shows that 88% of customers at Best Buy who are interested in anime have refrained from a purchase solely because they do not want to have a cashier ring it up,” said the report’s lead author Chad Crenshaw.

“Customers typically approach the anime aisle after browsing other DVD’s, appearing to casually stroll into the section while feigning ignorance about the medium,” the report continues. “After checking to see that there are no shoppers nearby, customers typically pick up a volume and discreetly check the front and back while feigning curiosity. After pacing about and returning to the other sections multiple times, the average customer walks out of the store empty-handed. 74% of customers report going home to torrent the show.”

The study also claims that the likelihood of an anime purchase rises if the consumer buys other titles at the same time, especially animated titles such as Archer or Adventure Time. Conversely, this likelihood drops to almost zero when the cashier is an attractive female.

Cashiers are occasionally suspicious of anime-buying individuals as they approach the counter trembling and avoiding eye contact. This leads to further awkwardness for both individuals.

The study recalls a particular interaction where the customer responded “not much, you?” to the cashier’s greeting of “hi, how are you?” The customer then looked away after handing over the Blu-ray box set of Sora no Otoshimono: Forte and proceeded to drop his wallet while retrieving his credit card. When cashier had trouble undoing the magnetic lock and called her manager over, the customer ran out of the store, leaving his wallet behind.

About the author

Editor-in-Chief, CEO, and Fearless Leader of Anime Maru. Expert in Japanese media and pop culture because I run Japanese tabloids blogs through Google Translate. Twitter: @kevo31415